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INDIAN CONSUMERS STUDIES AND CASES FOR MARKETING DECISIONS
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MEHTA,Subhash C.
Publication:
NEW DELHI Tata McGraw-Hill Publishing Co. Ltd 1973 . 335
Date:
1973
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MARKETING ENVIRONMENT, CONCEPTS AND CASES
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MEHTA,Subhash C. & others
Publication:
DELHI Tata McGraw-Hill Publishing Company Ltd 1980 . 558
Date:
1980
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