TY  - GEN
AU  - Bhatia
TI  - Managing Cultural Diversity in Globalisation: Key To Business Success of Global Managers Insights and Strategies
U1  - 658.3112/BHA 
PY  - 2003///
CY  - New Delhi
PB  - Deep & Deep Publications
N1  - Cultural Diversity; Global Organisation; International Management; International Marketing; MNCs
ER  -