Social Communication in Advertising. (Record no. 10422)
| 000 -LEADER | |
|---|---|
| fixed length control field | 006320000a22002170004500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | UK.14.99/- |
| International Standard Book Number | |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1042/LEI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kline, Stephen and Jhally, Sut |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Leiss, William |
| 245 ## - TITLE STATEMENT | |
| Title | Social Communication in Advertising. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | |
| -- | |
| -- | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Routledge |
| Place of publication, distribution, etc | LONDON |
| Date of publication, distribution, etc | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 426p. |
| 500 ## - GENERAL NOTE | |
| General note | ADVERTISING -SOCIAL ASPECTS |
| 500 ## - GENERAL NOTE | |
| General note | MEDIA AND COMMUNICATION |
| 500 ## - GENERAL NOTE | |
| General note | POLITICAL MARKETING |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | |
| c | 19980526 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Social Institute, New Delhi | Indian Social Institute, New Delhi | 17/03/1998 | 659.1042/LEI | 07273-C | 06/10/2010 | 06/10/2010 | Books |